DeFi News Official Today TheBitTimes.com

Could every e-commerce store become an NFT store, as predicted by the former chief marketing officer of ConsenSys? This project thinks so. In 2021, Forbes hinted at NFTs being the future of e-commerce, a reality that is becoming increasingly apparent today. Amanda Cassat, ex-chief marketing officer of ConsenSys, went even further, predicting: “I think every single e-commerce store is going to turn into an NFT store.” This view is supported by the increasing integration of NFTs by major brands like Louis Vuitton and celebrities such as Snoop Dogg. However, the driving force behind NFT adoption isn’t just high-profile endorsements but also meeting the evolving needs of customers actively participating in the NFT space. Furthermore, with businesses like NVIDIA and Unity, and metaverse-based projects like Roblox, Decentraland and Sandbox heavily investing in the Metaverse — a key use case for NFTs — it’s clear that the e-commerce sector is on the verge of a significant shift, regardless o...

This month Mastercard is launching an artist accelerator program for musicians with a catch - access to the program is only possible via an NFT member pass. Mastercard has been among legacy companies rooted in traditional finance (TradFi) to jump into the Web3 space. The company has been involved with a number of Web3 integrations in recent years.  Most recently on April 12, Mastercard announced its new artist accelerator program, however this time they added a Web3 twist. The program is nonfungible token (NFT)-gated, therefore is only accessible to holders of its Mastercard Music Pass NFT. According to the announcement, the NFT is a limited-edition and free until the end of the month to both music ians and fans. The program was created in collaboration with Polygon and offers free access to educational materials, unique AI tools and other experiences. Example of Mastercard Music Pass NFT. Source: Mastercard Raja Rajamannar, the chief marketing and communications officer of Mastercar...